PPC is short for pay per click advertising, a method of gathering traffic for your website. It’s a risky operation because without excellent management, chances are that you’re wasting your time, effort and money in a PPC campaign. One scenario is that a website started a PPC campaign and it succeeded in gathering thousands of visitors a day. Yes, you got thousands of visitors but now what? They just visit and after a few moments, they just leave. If that’s the case, and for that, we’ll discuss PPC as a whole, from implementation, traffic gathering and traffic conversion.
What is PPC?
As we learned before, PPC is short for pay per click advertisement. This means that you’ll set-up a campaign from an advertising company, such as AdWords and Bing Ads. You’ll create an attractive banner or text ads where you’ll pay every time someone clicks those ads in order to get to your specified URL, usually your website or landing page or even an affiliate link or product page.
Price rates differ according to certain circumstances such as keyword popularity, target country and more. Usually, it always comes down to supply and demand of keywords and phrases that you want to target.
In order to start a PPC campaign, you may want to register to either Google’s AdWords or Bing Ads. Once you’re registered, you’ll be provided with the tools you need to create your campaign. Please refer to Google AdWords and Bing Ads’ FAQ.
Keyword research for PPC can be really time consuming, yet it is likewise fantastically vital. Your whole PPC campaign is assembled around keywords, and the best AdWords advertisers consistently develop and refine their PPC keyword list. If you do keyword research once, when you make your first battle, you’re probably passing up a great opportunity for a huge number of profitable, long tail, cheap and exceptionally significant keywords that could be driving audience to your site.
Effective PPC Keyword List
An effective keyword must be relevant. Make sure that you pay for traffic that is relevant to your website. Why create a PPC campaign for diapers when your site is about dogs? In addition to that, using highly targeted or long tail keywords could drive powerful converting traffic to your campaign. If you sell tires and you have a product named Blue Goodyear Tire 1500Q, make sure that you add the long tail and short tail version of the keyword: tire and Blue Goodyear Tire 1500Q. People searching the second keyword are most likely to buy your product because that’s what they’re exactly searching for in search engines. In addition to that, your PPC keyword list must be regularly updated and expanded to make sure that you are always up-to-date with the current trends in your niche.